I prepared this with all my heart for my dear, sweet you.

New York jewelry designer Susan Alexandra, who brings us cute and happy everyday life, joins Amondz

"Do-Re-Mi," from "The Sound of Music," a movie that stays with us forever, still brings a smile to our faces whether we hear it as children or as adults. There's someone who takes the images we imagine in our heads, like the "deer" and "shining sun" from the lyrics of "Do-Re-Mi," and turns them into beautiful objects, gifting us with a cute and happy everyday life. That's Susan Alexandra, who runs a handmade jewelry and accessories brand in New York. She is introduced in "Amondz Magazine" in celebration of her entry into "Amondz, a specialized jewelry platform."

 If there's one item that's sweeping Korea in the 21st century, it's undoubtedly "cuteness." "Cuteness" trumps "hip," "stylish," and "sexy." By now, many people are serious about "cuteness." Let's pay attention here. The rainbow-colored jewelry Susan creates brings small happiness to those who see it. It's as if she's saying with an innocent smile, "What I like is the best," to those who believe that one or two color tones should match the overall styling to look good. When you encounter her work, which seems uninterested in the minimalism that prioritizes modern and simple visuals, you'll let go of the many styling rules you've accumulated and focus on the jewelry itself in your hand without any prejudice.

Susan is currently based in New York, the mecca of fashion, but she grew up in Columbus, Ohio. Her first exposure to fashion was through Vogue magazine. From a young age, she imagined a fairy-tale world through the diverse themes featured in Vogue, and her interest in jewelry and accessories blossomed when she began taking metalworking classes at age 12.

Despite her longing for fashion, she moved to New York ten years ago with a vague dream. However, working on styling shoots for numerous magazines didn't bring her the satisfaction she expected, so she eventually chose a new path. She wanted to gain positive energy by doing work she loved, so she learned from jewelry designer Jill Platner and began creating her own original works filled with creative energy. The work she started humbly began to gain attention, and that attention grew into the Susan Alexandra we know today.

🛼 Baby Necklace 

A limited edition necklace designed by Susan herself to commemorate the release of the movie Shiva Baby. It features a "baby" letter pendant written in a soft cursive script, with a hot pink color adding a refreshing touch. You can choose between a basic chain or a pearl chain. Available at Amondz for around 130,000 won.

 

 

🌸 Mini Gigi Uno Necklace

A simple necklace made with beads, Susan Alexandra's signature material. This item features a colorful toggle lock, full of Susan's unique sensibility, emphasizing comfort and detail. Available at Amondz for around 60,000 won.

 

 

 

💋 Spells Necklace

A unique necklace that can be customized to your liking. Each alphabet has a design, adding Susan Alexandra's kitsch touch. Freely combine initials or any letters you like. You can choose between a basic chain or a pearl chain. Available at Amondz for around 110,000 won.

 

💄1)Best Friend Necklace 2) Slim Bracelet

Best Friend Necklace: A necklace that makes a strong statement on its own. It shines when layered with other kitschy necklaces. Available at Amondz for around 170,000 won. Slim Bracelet: A colorful bracelet that is easy to layer with other bracelets. Its size can be adjusted to fit your wrist, and it's even more special because designer Susan painted it herself. Available at Amondz for around 140,000 won.

(Susan Alexandra)

 

 

How about expressing your individuality with items from Susan Alexandra, a New York handmade jewelry brand that connects refreshing, candy-like objects that make your mouth water just by looking at them, and turns them into everyday accessories? The small happiness that brings a smile to your face might be closer than you think.

editor Hyejeong Hwang