Popular Korean Brands Come Together! AMONZ Holds First Tokyo Pop-up Store

Hot Korean jewelry brands gathered for a pop-up event in Omotesando.

With brand directors visiting from Korea, products making their Japan debut, and other events, there was plenty to see.

amondz, an e-commerce platform specializing in jewelry, held its second pop-up store in Japan in Omotesando, Tokyo, for four days from April 18 (Thursday) to April 21 (Sunday) (open to the general public on April 20 and 21). Amondz staff also participated and reported on the venue.

This pop-up store featured a total of 18 brands, including amondz's private label brands and some of Korea's most popular brands like Deepbrow, L’ÉCLAT, and haime, focusing on their best-selling products.

 

Ambassadors Ms. Sonia Yamamoto and Ms. Emma Jasmine also visited on the press day, the first day of the opening.

This pop-up store also offered special events, such as the sale of products introduced in Japan for the first time and exclusive coupons.

Left: Sonia Yamamoto Right: Emma Jasmine

 

Ambassador's PICK!

Sonia Yamamoto

She usually likes a slightly feminine style paired with sneakers or a cap for a slightly casual look. The item she liked the most at the pop-up store was the mamacasar heart necklace! She said, "The delicate chain, when doubled, is also very cute, and I definitely want to wear it a lot this summer."

 

Emma Jasmine

She usually likes a slightly sexy style that women would find cool. The item she liked the most at the pop-up store was the weamondz hook earrings! She said, "These are 14K gold, so they're great for people like me who have metal allergies, and they're easy to match with other accessories, so I really like them!"

Check out the ambassadors' posts in the future!

Sonia Yamamoto:https://www.instagram.com/soniann0505/
Emma Jasmine:https://www.instagram.com/emmajasmine12345/

 

 

This time, we also collaborated with illustrator "YOUI" to decorate the venue with illustrations of the displayed jewelry, and we even set up an amondz collaboration photo booth.

Popular illustrator YOUI

The luxurious pop-up space was bustling with customers of all ages, who enjoyed experiencing the charming Korean jewelry.

The "natural diamond" series from amondzW, launched in April this year, was also showcased.

Many people were captivated by the brilliance of the high-quality diamonds.

amondzW products are meticulously crafted by skilled artisans in the Kofu region, Japan's most famous jewelry producing area.

 

Furthermore, popular Korean brands that had not yet launched in Japan were also featured.

Many of these brands primarily work with silver, and a variety of stylish items with unique designs not typically found in Japan were on display.

There were many items that we would definitely want to incorporate into our daily coordination!

During the event, many customers viewed our products, and we were very happy to hear their feedback directly at the pop-up.

We would also like to express our gratitude to everyone who came after seeing our Instagram and advertisements.

Thank you. Kamsahamnida💕

We plan to continue holding pop-up events in Japan, so please look forward to them!

Tokyo Pop-Up Store Venue Behind the Scenes

 

◾️Participating Brands

a14, amondzW, Deepbrow, haime, Love of the Bush, L'ÉCLAT, mamacasar, moimoi, MAZ, nuavo, Soorium, Seasheer, tentacle, Vinoom, verte, weamondz, XOZ, &Glint

 

Editor：NAO