Love of the Bush is a Seoul-based handcrafted jewelry brand that takes its name from the phrase "Love of the Bush," and is inspired by the tranquility and subtle glow of the forest. The brand primarily incorporates intricate European medieval carving techniques, utilizing gold and silver to develop unique and richly textured designs characteristic of the bush. By allowing the bush to seamlessly integrate into daily life, and by sharing and empathizing with the aesthetic sensibilities of its wearers, the brand strives to cultivate an aesthetic lifestyle.