[Editor's Diary] Serendipity: A Rediscovery of Beauty Through BTS's Jimin

These days, communication without the concept of digital is almost impossible. 

Unlike the past, where communication was slower and more static through phone calls, emails, and letters, conversing with someone digitally allows for quick and extensive exchanges, offering many advantages. However, while there's the benefit of presenting oneself through a digital framework, it often means primarily showing only the aspects one wishes to reveal.

(Clockwise) AVI-ROD Rowing Hoop Unbalanced Silver Earrings - Yellow, AVI-ROD Two-Line Classic Rowing Bracelet, AVI-ROD Two-Line Classic Rowing Ring, AVI-ROD Two-Line Classic Rowing Necklace

MAMACASAR's AVI-ROD collection is a jewelry collection for digital natives, those who pursue restrained and classic beauty, but who do not compromise when it comes to expressing themselves. The composition, playfully featuring two-line layering, unbalanced earrings, and rod motifs, is perfectly suitable as a fashionable everyday item.

MAMACASAR 21 SS AVIROD Look Book

2019 F/W Grip Collection

It is said that in the future, trends that captivate entire crowds will no longer emerge. This signifies an era where individual tastes are respected. It doesn't matter if it's fashion for men, fashion for women, or what persona it was designed for. The crucial point we must focus on is making our own preferences clear amidst the words spoken by many.

<2021 Holiday Collection Behind the Scenes> (Image source: amondz showroom)

(From left) Grip Bullet Point Choker Necklace, Grip Mini Round Nose Silver Earrings

MAMACASAR's Grip Collection, with the slogan "Load the gun! Get a grip," is a playful collection centered around bullet motifs, designed for those who prefer genderless fashion. GRIP utilizes the radical silhouette details of guns and bullets, reinterpreting them within a modern contemporary concept. This collection line focuses on individual preferences, designed to be enjoyed by both men and women.